FT’s How To Spend It magazine rebrands as big spenders go out of style
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FT’s How To Spend It magazine rebrands as big spenders go out of style

Newspaper says possible definitions of renamed HTSI include ‘how to save it’ as cost of living crisis bites

The Financial Times magazine How To Spend It has long provided inspiration to bankers wanting to blow their bonuses on designer goods – but the publication has been rebranded because spending big is no longer seen as a positive quality.

The luxury magazine, packaged with the FT’s Weekend edition, is stuffed with expensive adverts for high-end watches, safaris, and yachts aimed at its jet-set wealthy readership – making it a money-spinner for the newspaper.

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